Your best associate remembers every customer — what they looked at, what they ruled out, what they were quoted. Stitchwork gives that memory to every channel at once, so a thousand people get a conversation that's actually theirs. One customer record across web, floor and marketing. One message meant for one person, a thousand times over.
For multi-store retailers where the decision takes weeks · web + floor + marketing
Something lands in their feed. A product they didn't know they wanted. They watch the video twice and screenshot it.
They search the model. They read every spec. They sit on the configurator for nineteen minutes and leave without buying.
They drive ninety minutes to see one in person. An associate spends an hour with them. They leave saying "I need to think."
Back on the configurator. A different finish, a different size. They add it to basket. They close the tab.
They walk in somewhere new and start the conversation over from the beginning, with someone who doesn't know any of this.
The same conversation, five times over — and no thread between them.
That was one customer, one decision, five touchpoints — and nobody in your business knows it was the same person.
The website is the most profitable place to close a sale. The store is the only place a customer spending £4,000 will make the decision — after two visits, a night at home to think, and a conversation with whoever they live with. Both things are true. Neither team can see both.
So the floor stops sending customers to the site — because when the sale closes online, marketing takes the credit and the store's number goes down. Marketing can't prove a campaign drove footfall, because the in-store till doesn't know who walked in. The customer arrives, gets pitched, leaves to think, and starts over from zero somewhere else.
The old playbook assumed channels were separate businesses. Your customer never agreed to that. They've been moving between web and store for a decade. Your data still isn't.
This is the gap Stitchwork closes. Not by replacing anything — by giving every channel one record of the same customer, so each person is met where they left off instead of pitched the generic thing. The honest ledger of who drove the sale comes free, underneath. But the customer never sees the ledger. They just feel known.
The same engine that greets them by name online is the one your associate is looking at when they walk in — so every surface says something meant for this person, not for everyone. Two surfaces, one record underneath.
One script tag. Stitchwork watches what visitors browse, add, and search, and ranks your catalogue against a live score you tune yourself — bestseller, popular, carted, newness, featured — with a personal overlay for each customer.
Your sales floor opens the quote builder, picks the customer in front of them, and sees exactly what that customer has been considering — plus recommendations shaped by the same engine that runs the site. Build a quote, send it, watch them open it on their phone.
Every view, every add, every store visit, every quote, every order — attached to the same customer whether they identify by email, by session handoff, or by walking through a QR-tagged door. When the sale closes, the trail is intact. The associate who opened the conversation is on it. The channel that drove it is on it. The credit is not a fight.
You'll know which customers browsed online before they walked in, what they were looking at, and how long they took to decide. Footfall stops being a black box.
A session opened in one showroom can close on a phone at midnight, three weeks later. Stitchwork keeps the thread — and pays the associate who started it.
Every paid, organic, in-store and outreach touch contributes to one customer ledger. Attribution your CFO will accept, without three dashboards disagreeing.
Because the next conversation started where the last one ended. The associate already knows what they considered, what they ruled out, and what they were quoted.
What the associate sees the moment the customer walks in.
In every catalogue we've mapped, it's the same shape: the customer touched three or four channels before they bought — and exactly one of them got the credit. We've stopped being surprised by it. So will you.
Your best associate can hold maybe forty relationships in their head. Stitchwork holds every customer you have, on every channel, and hands the right one back at the right moment. Give us thirty minutes and one real customer journey from your catalogue. We'll walk it back across web, floor and marketing, and show you exactly where the credit — and the money — is leaking today. You'll leave with the map whether or not you ever use us.
Book the walkthroughStraight to the people who built it. hello@stitchwork.com.